High Quality Lead Generation
One of my key findings to generate high quality leads is that using custom questions in lead forms significantly cuts down on junk leads.
While maximizing the number of leads is essential, it’s just as important to ensure quality.
Tips to Generate High Quality Leads
Custom questions act as a simple filter to gauge genuine interest, leading to more qualified leads.
For best results, I set up targeting, creative, and ad settings to attract a wide audience, but I fine-tune the lead form by adding custom questions that require thoughtful responses.
This approach reduces irrelevant entries while still keeping the ad performance high and generate high quality leads.
It’s all about finding that sweet spot between quantity and quality.
By making these adjustments, I’ve consistently delivered better results for my clients, improving lead quality while keeping the numbers up.